“Please add the bill to my account,” said Rakesh,
as he walked out of Sampad Pharma with medicines for his mother.
Sampad added Rs. 350 under Rakesh’s name in the notebook he kept for customers he extended
credit to.
“Rakesh owes me Rs. 2200, I need to collect this week,” said Sampad to himself.
“But I know he will give me reasons,” he thought.
Extending credit to customers helps local merchants lock-in customers.
But credit comes with worries and hassles.
Hassle of keeping the notebook safe and updated.
Feeling odd about reminding them to pay again and again.
Anxiety whether payment promised has come.
Link is the best way of managing credit given to loyal
customers.